How do I assign Heads!Up mobile app banners?
Heads!Up mobile app banner guidelines
How do I assign Heads!Up mobile app interstitial ads?
Heads!Up mobile app interstitial ad guidelines

Banner assignment:

1. Select "Mobile Application" for the Ad Type.

2. Select "Mobile Application" for the Subsection.


 

Banner advertising guidlines:

All important content (logos, text, calls to action) must be contained within a "safe zone" of 468x60 px to guarantee it will be visible and tappable.

The image must be less than 250Kb in size. When possible, optimize your images after saving them to further reduce file size.

Use JPEG formatted files.

Always include a prominent button-like call to action inside the safe zone so that customers know where to tap on the ad. To ensure legibility and appropriate display size on device, the minimum height for a button is 35px.

The minimum font size is 48pt to account for variation in display resolutions—ads must be legible on small smartphone screens as well as on high-resolution tablets.

Do not include a border around the edge of the creative.

Fill the area outside the safe zone with color, patterns, or lifestyle imagery—don’t show safe zone content surrounded by blank white space.

Avoid broad ‘stripes’ or other graphical treatments that can appear to divide your ad into separate tappable sections. This can look broken when the ad is cropped and scaled on device.

Always insert a website address (URL) with the ad…they must link to the advertiser’s website (either homepage or any appropriate inside page).

Banner example is grey bar across the bottom of the screen capture





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Interstitial assignment

1. Select "Mobile Application Interstitial" for the Ad Type.

2. Select "Mobile Application" for the Subsection.





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Interstitial advertising guidelines:

All important content (logos, text, calls to action) must be contained within a “safe zone” of 1360x1360px to guarantee that it will be visible and tappable.

The image must be less than 250Kb in size. When possible, optimize your images after saving them to further reduce file size.

Use JPEG formatted files.

Always include a prominent button-like call to action inside the safe zone so that customers know where to tap on the ad. To ensure legibility and appropriate display size on device, the minimum height for a button is 160px.

The minimum font size is 48pt to account for variation in display resolutions—ads must be legible on small smartphone screens as well as on high-resolution tablets.

Do not include a border around the edge of the creative.

Fill the area outside the safe zone with color, patterns, or lifestyle imagery—don’t show safe zone content surrounded by blank white space.

Avoid broad ‘stripes’ or other graphical treatments that can appear to divide your ad into separate tappable sections. This can look broken when the ad is cropped and scaled on device.

A “SKIP” link will be automatically inserted on the top of the ad.

Always insert a website address (URL) with the ad…they must link to the advertiser’s website (either homepage or any appropriate inside page).

Examples of how the ad will appear on mobile devices/platforms (notice both the ad and the cropped area guide text)(image property of Amazon)

 






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